Dynamic Pricing Quick Start Guide

1. Dynamic Pricing Setting

Now that you've installed Dynamic Pricing from the Marketplace, in the main navigation menu at the top of your Zaui System, you'll see a new option labeled Dynamic Pricing Under Settings > Pricing.

* If you have not yet installed the Dynamic Pricing app from the Marketplace, see this article to learn how.

2. Use a Template or Create Your Own Ruleset

In order to help our users get dynamic pricing up and running quickly, we have premade templates for the most common scenarios such as pricing based on demand, load level and holiday schedules.

• Click on a template to get started
  
  
  
  
  
• In order to preserve the original template, select Duplicate at the top to create a copy
  
  
  
  
• Make adjustments to any parameters and multipliers as desired, rename the ruleset and click Save
  See below for more information on Parameters, Multipliers and Pricing Limits
• For more info on creating a new ruleset from scratch, see this article here.

3. Saving Your Ruleset

Make sure to save your ruleset once you have set up everything as desired. If you have any missing details, you will be unable to save them. As shown below, If you find the Save button is greyed out, it's most likely due to missing information. You can spot any missing information with a yellow .

4. Applying Dynamic Pricing to an Activity

Once you have a Dynamic Pricing ruleset created from the steps above, you can apply it to an activity using the steps outlined below.

Here's how it works: When a guest books, the system checks both the regular price code/price table date range and the Dynamic Pricing Ruleset date range. If the rules in the Dynamic Pricing Ruleset match the booking time and conditions, then those new prices are used. This a great way to offer special deals or prices when certain conditions are met. This gives you more flexibility to offer different prices at different times.

If you do not already have a ruleset created, you can click on Create Ruleset.
Want to learn more about creating rulesets? See this article here.

If you have already created one, click + Add Ruleset as shown below.

Once you've added your ruleset, you may want to adjust the fields in this section to match your requirements.

• Ruleset: Select your created ruleset.
• Start Date/End Date: This will default to the start and end date of the activity. The date can be changed as needed.
• Booking Source: By default, dynamic pricing will apply to all booking sources. To exclude them from the list, simply remove them from this field. 
  • OBE will apply to all online bookings
  • Distribution will apply to all resellers in your Channel Partners
  • Mobile will apply to any bookings made via the Zaui App
  • Core will apply to all bookings made via the Back Office

Depending on the selections in the Booking Source fields, the three sections below will show or hide to allow even more control over how dynamic pricing is applied. 

• Portal: Select any portals you want dynamic pricing to apply to
• Company Group: Select any company groups for the new pricing to apply to as found in Resellers > Companies > Company Groups
• Channel Partners: Select any resellers for the new pricing to apply to as found in Resellers > Channel Partners

Once you've finished setting up your ruleset, be sure to Save your activity. 

Dynamic Pricing can be used with the following activities:

• Transportation
• Activity / Custom 
• Rental (Both passenger and equipment-based)
• Ticket 
• Interval

Note that dynamic pricing does not currently apply to packages, pricing options or products.

 

• Parameters - When certain conditions are met, they will trigger multipliers to adjust the standard activity rate.
• Multipliers - Used to increase or decrease rate based on selected parameters being met. multipliers over 1 will increase the price (i.e. a multiplier of 1.2 will increase the original price by 20%). Multipliers under one will decrease the price (i.e. a multiplier of 0.9 will charge 90% of the original price).
• Pricing limits - Limit the minimum and maximum price to avoid unreasonable pricing.

Available Parameters

Parameter	Activity Types	Notes
Activity	Applicable to all	Multiplier applies when any of the selected activities are booked
Activity - Date Range	Applicable to all	Multiplier will apply to activities that take place within the given date range
Activity - Day of Week	Applicable to all	Multiplier will apply to activities that take place on the selected day(s) of the week
Activity - Departure Time	Standard & Custom Interval Ticket Transportation	Multiplier will apply to activities that depart (or start) within the specified time range. Custom, Standard, Interval and Ticket: Uses Activity Time and Days Transportation: Uses the Depart time
Activity - Load Level %	Standard & Custom Interval Transportation	A multiplier will apply once reservations reach the designated percentage. For instance, if the load level is configured at 80%, the multiplier will be activated once the activity is filled to 80% capacity. Based on confirmed bookings only, does not include any pending bookings
Activity - Month	Applicable to all	Multiplier will apply to activities that take place on the selected month(s)
Booking - Date Range	Applicable to all	Multiplier will apply to activities that are booked within the given date range
Booking - Day of Week	Applicable to all	Multiplier will apply to bookings made on the selected day(s) of the week
Booking - Group Size	Standard & Custom Interval Ticket Transportation Rental (Passenger based only)	Multiplier will take effect when a group size meets or falls into the range of the group size specified. When booking a group that crosses over more than one range, all passengers in the group are charged a higher rate
Booking - Lead Time	Applicable to all	Multiplier will apply to bookings made a certain number of days before the activity date. (i.e. a discount for bookings made 90 -120 days in advance.)
Booking - Month	Applicable to all	Multiplier will apply to bookings made on the selected month(s)
Customer Type	Standard & Custom Interval Ticket Transportation Rental (Passenger based only)	Multiplier will apply to bookings with selected passenger types
Equipment Category	Rental (Equipment based only)	Multiplier will apply when activities using specified rental equipment are booked. Applies to Equipment Pricing
Holiday Date	Applicable to all	This multiplier will apply when an activity date falls on the selected holiday(s). The holidays are based on the country set in Company Info in your Zaui system.
Rental Duration - Hours	Rental (Passenger based only) Rental (Equipment based only)	Multiplier will apply for bookings that have a rental time that meets the specified range. Applies to Equipment and passenger pricing.
Seat Type	Transportation	Multiplier will be applied to specified seat types

 

A booking can meet ANY of the parameters set and does not need to meet ALL in order for the multipliers to take effect. Parameters that do not apply to the booking will be ignored.

For example:

If a booking is made for the activity Ticket on Tuesday with a start time of 9:00 a.m then, 

• The first parameter will apply (Base Price x2) 
• The second parameter will apply (Base Price x3)
• The third parameter will be ignored
  

Pricing Limits

Pricing limits are set to ensure that multipliers do not increase the price outside of a reasonable range.
Setting a minimum will ensure the price does not drop below your set value and a maximum will ensure the cost does not go above the set value.

Important Things to Note

Pricing is a powerful tool that can be leveraged to increase your revenue, there are certain things to consider that may have an effect on your operations.  The following is a list of considerations that you should keep in mind:

• You can apply more than one dynamic pricing ruleset to an activity but you can't have overlapping validity dates. Only one ruleset can be valid at a time. 
• Reservations that are edited will consider new parameters and will apply to ALL passengers
  • For example: If one of your parameters is Booking - Day Of Week Equals Tuesday and the original booking was made on Tuesday, the multiplier will apply. If the booking is then revised on Wednesday, the multiplier will no longer apply.
  • Another example would be if you have a parameter for Booking - Group Size Equals 10 and a group of ten books, triggering the multiplier, and the booking is edited to 9 guests, the multiplier will not apply and may result in an outstanding balance for the booking.
• A booking can meet ANY of the parameters set and does not need to meet ALL in order for multipliers to take effect. This can result in multipliers stacking and inflating a price beyond what was intended. It's encouraged to use the Pricing Limits section for this reason
• Due to limitations with most OTA systems, Dynamic Pricing is not currently able to reflect on an OTA's site.

For a more detailed overview of Dynamic Pricing such as creating a ruleset from scratch, editing bookings where dynamic pricing is applied and more, check our Introduction to Dynamic Pricing Article