Managing Marketing Responses

Overview

Managing Marketing Responses enables Zaui to capture traditional referrals that analytics may not capture. This is a great tool to capture Word of Mouth or Friend/Family referrals for example. 

This article will go over the following topics:

• How do I create a Marketing Response?
• Where do Marketing Responses Appear?
• How do I Report on these Marketing Responses?

This article will go over how to create these responses, where they appear and how to report on these responses. 

How do I create a Marketing Response?

1. From the navigation bar, select Settings > Marketing Responses. 
2. Click on Create Responses from the shortcuts panel.
3. Enter a Response to the question "How did you hear about us".
4. Click Save. 

Where do Marketing Responses Appear?

The questions appear in two areas of the system:

1. In the Back Office, while completing a booking, the How did you hear about us question will be displayed under the Guest details. 
   
   
   
   
2. For your Booking/Marketing Responses to display on the Online Booking Engine, you will first need to enable them in your Portal Settings.
   1. From the navigation bar, select Settings > Manage Internet Bookings > Manage Portals. 
   2. Select the portal you wish to add the custom fields to, usually Default unless you have created more portals.
   3. Scroll down to the Booking Screen Setup section; you should see the Booking/Marketing Question under the Customer Details section. 
   4. Tick the box and select whether you wish to make this a mandatory field or not.
      
   5. Don't forget to scroll up to Save these changes. 

This question will now display on the Checkout page of the Online Booking Engine, with a drop-down that includes the various marketing responses you have created.

How do I Report on these Marketing Responses?

From the home page, select  Reports > Guest Demographics > Booking Question Responses.