Overview
Zaui’s powerful notification system helps operators deliver timely and relevant communication to guests throughout the booking lifecycle. With customizable email and SMS messaging, you can streamline operations, personalize guest interactions, reduce no-shows, and drive repeat bookings.
This article outlines how to configure and use Zaui notifications to improve the guest experience and operational efficiency.
What’s Covered in This Article
Notification Types
Using Smart Tags and Templates
Pre-Tour and Post-Tour Messaging
SMS Notifications and Disruption Alerts
Review Requests and Feedback Triage
Auto-Generated Promo Codes
Managing Notification History
Best Practices and Customization Ideas
CRM and Marketing Integrations
Notification Types and Triggers
Zaui supports several types of system-generated notifications. Each is configurable to suit your operational needs.
| Notification Type | Purpose |
|---|---|
| Booking Confirmation | Confirms the reservation |
| Tour Notification | Prepares guest before the experience |
| Invoice Notification | Allows guest to pay oustanding balance |
| Gift Certificate Notification | Notifies recipient they've received a Gift Certificate |
| Generic Notification | Weather advisories, oporational updates |
| Disruption Notification | notify guest of delays or closures |
| Unaccompanies Minors | includes a waiver fo unaccompanied minros |
Using Smart Tags and Templates
Smart tags dynamically pull in booking data and guest information to personalize messages.
Tags are enclosed in curly brackets (e.g.,
{GUEST_FIRST_NAME}).Some tags differ in formatting depending on notification type (e.g., underscores vs. camelCase).
If a value is missing (e.g., no flight number), the tag is simply omitted from the message.
For more info on smart tags, see this article here.
Pre-Tour and Post-Tour Messaging
Pre-Tour Notifications
Use pre-tour emails to share important prep information and reduce no-shows.
Examples:
“We're excited to see you this weekend! Be sure to bring your sunscreen and ID.”
Include a digital waiver link using the
{ACTIVITY_SMARTWAIVER}tag.
Post-Tour Notifications
Post-tour follow-ups help build loyalty and encourage reviews.
Examples:
“Thanks for joining us! We'd love your feedback.”
“Here’s 10% off your next experience:
{AUTO_GENERATED_PROMO_CODE}”
You can link to review platforms like TripAdvisor or Google Reviews, and optionally include unique promo codes for rebooking.
Review Requests and Feedback Triage
You can collect and manage guest feedback in a way that prioritizes internal resolution.
Suggested Workflow:
Create a satisfaction survey using a tool like Google Forms.
-
Use logic to direct guests:
Satisfied → Redirect to public review platforms.
Unsatisfied → Redirect to internal feedback form or contact email.
SMS Notifications and Disruption Alerts
If your system is integrated with Twilio, you can send real-time text messages to guests.
Use Cases:
Booking confirmations
Last-minute updates or delays
Real-time traffic or weather alerts
Sending an SMS from the Manifest:
Open the guest’s booking.
Click Send SMS Notification.
Select a predefined message or enter a custom alert.
For broader disruption messaging, the Disruptions Module lets you notify multiple guests and internal staff about emergencies or changes.
Auto-Generated Promo Codes
Zaui supports the generation of unique, single-use promo codes for post-activity engagement.
Setup Process:
Contact the Customer Success team to enable the feature.
Create a master promo code (e.g.,
WINE10).Zaui duplicates the promo for each guest, scoped to specific activities (e.g., wine tours).
Example:
A guest books an airport shuttle and receives a unique 10% discount code for a wine tour in a post-tour email.
Managing Notification History
To review and monitor outgoing messages, navigate to:
Settings > Manage Notifications
Here you can:
Preview messages that were sent
View the status of scheduled messages
Check for failed or delayed sends
Best Practices and Customization Tips
Invoice Reminders
Useful for high-ticket or deposit-based bookings like helicopter tours. Set up reminders before balance due dates.
Activity-Specific Gift Certificates
Zaui now allows you to configure gift cards that apply to specific tours or experiences.
SPF Records
To ensure email deliverability, work with your IT team to authorize Zaui’s email servers. This involves updating DNS SPF records.
Email Design and Branding
Use an HTML builder like Mailchimp or Stripo to design emails.
Copy the HTML into your Zaui notification template.
Customize notifications per activity type (e.g., Shuttle vs. Camp).
Scheduling Tips
Tailor the send time of pre- and post-tour messages to match your guest’s journey and activity duration.
CRM and Marketing Integrations
Zaui supports outbound data syncing via:
Webhooks
Zapier
You can use these tools to push customer information into your marketing platforms (e.g., Mailchimp), enabling automated follow-ups and remarketing campaigns