Overview
Meta pixel is an analytics tool that allows you to measure the effectiveness of your Facebook ads by understanding the actions people take on your website.
You can use the Meta Pixel to:
Make sure your ads are shown to the right people. Find new customers or people who have visited a specific page or taken a desired action on your website.
Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.
Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.
Once you've set up the Meta Pixel, the pixel will log when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Meta Pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Meta ads.
How to setup Pixel with your Zaui system
| If you haven't done so already, make sure you've created a Pixel. See this Meta Pixel Guide for more info. |
Finding Your Pixel ID
- Go to www.facebook.com/adsmanager
- hover over the left menu and select All Tools then choose Events Manager
- Hover over the left menu again and choose Data Sources. You will no see a list of the Meta Pixels you created.
The number under the pixel name is your Pixel ID - Copy your Pixel ID
Entering your Pixel ID into your Zaui System
- in your Zaui System and go to Settings > Marketplace. select the Marketing category and find Meta(Facebook) Pixel Tracking. Click the Meta(Facebook) Pixel Tracking title.
- Enter in the Pixel ID you copied in the earlier steps. Select your currency and click the Enable Meta(Facebook) Pixel Tracking button followed by + Save App Settings
Zaui is now sending the relevant information over to your Meta Pixel.
If you have any questions please contact us via email at support@zaui.com.