Sending emails that consistently land in recipients' spam folders can have serious consequences and may lead to your email address or domain getting blacklisted. When your emails are marked as spam, it indicates to email service providers that your messages are unwanted or potentially harmful. Consequently, it is crucial to maintain a good sender reputation.
This article covers some best practice and recommendations for sending emails from Zaui to maintain a strong sender reputation and ensure your important booking emails are arriving in your customers' inboxes.
Verify and Authenticate your website's Domain
First and foremost we recommend verifying and authenticating your website's domain following the DKIM (DomainKeys Identified Mail) protocol. The steps are outlined in this article.
This significantly enhances deliverability by verifying the authenticity of the sender's domain and preventing spoofing or phishing attempts.
Avoid using spam-triggering words and phrases in the subject line and email content
Words like "free," "guarantee," and excessive use of exclamation marks can raise red flags for spam filters. Keeping the subject line concise, clear, and focused, providing necessary information without overwhelming the recipient can help increase the chances of the email being recognized as legitimate.
Only send Transactional emails from Zaui
Transactional emails are those triggered upon a purchase event, confirming the purchase, modification or cancellation has taken place, and summarizing the order details.
Pre Tour and Post Tour email notifications are used to communicate tour-related information prior to and after guests travel. We recommend using these sparingly and close (within a week either side) of the tour date to avoid the risk of your emails being considered marketing emails, which require customers to opt in to recieve.
To that point:
Add a flag for customers to opt in to receive marketing emails
Emails in Zaui are transactional. As such, there is no way for guests to unsubscribe from receiving them (as one would have with marketing emails). If a customer receives a marketing email they do not want (with no option to unsubscribe) they may flag it as spam. If you wish to collect customer emails for future marketing opportunites, be sure to include a flag in the booking process to opt in for maketing emails; or add a reference to this in your T's and C's.