|
|
Spam complaints from email recipients can lead to email accounts being blacklisted. A blacklist is a real-time list that identifies IP addresses or domains that are known to send spam. |
Overview
We have had instances of this in the past, which can affect companies' ability to receive notifications when customers book online as well as the receiving of confirmations.
Are Your Zaui Emails Transactional?
The answer should be yes. Emails via Zaui are confirming a transaction has taken place. They indicate service has been paid for and provide the details of the service.
Perhaps they follow up to ensure that the service provided met or exceeded the purchasers' expectations at the time of the transaction.
Are Your Zaui Emails Marketing Emails?
The answer should be no. The emails in Zaui are, by design, transactional. As such, there is no way for guests to unsubscribe from receiving them (as one would have with marketing emails).
If a customer receives a marketing email they do not want (with no option to unsubscribe) they will likely flag it as spam. If this occurs repeatedly it can cause Zaui emails to be blacklisted, and this affects companies beyond those sending marketing emails through Zaui.
When sending marketing emails we would advise using platforms designed for this purpose such as Mailchimp, Send in Blue, and Constant Content.
Comments
0 comments
Article is closed for comments.